Gamers are a new and emerging tribe. With games like PUBG gaining such popularity that they have a world tournament, with millions of people taking part in these. In the light of these events, the video game pioneer, Atari, announced that it is planning to make its way into the hospitality business. They are planning to a video game-themed hotels across eight cities in the United States, including Las Vegas, Phoenix, Seattle, Denver, San Francisco, Chicago, Texas, Austin, Calif and San Jose.