With its rich cultural and historical heritage, Türkiye has long been a top destination for travelers worldwide. To preserve and safeguard this invaluable heritage for generations, Türkiye is steadfast in its dedication to responsible and sustainable tourism practices. The country is determined to secure a prosperous and vibrant future for its cherished landmarks and traditions by nurturing a harmonious coexistence between tourism and heritage preservation.Turkiye has emerged as a top holiday and wedding destination for Indian visitors over recent years. According to the latest reports, the country has broken all previous inbound travel records from India this year as it saw an increase of 88.03% in travelers until April 2023 alone. The two most visited cities this year that left tourists mesmerized with their scenic beauty were, Istanbul and Nevsehir. The country has emerged as an ideal destination for the FIT and MICE segments amongst Indian travelers, leading to an uptick in the number of Indians visiting Turkiye, this year.To promote and showcase Türkiye's unique heritage, the official tourism website, GoTurkiye, has recently launched dedicated sections highlighting the country's cultural and historical wonders. These sections offer visitors valuable insights into the significance of the country’s historic sites and the measures being taken to preserve them.Türkiye's cultural and historical sites hold immense value, contributing significantly to the nation's identity. Through responsible tourism initiatives, the country seeks to strike a balance between introducing travelers to these exceptional treasures and also safeguarding them for generations to come. Türkiye also offers diverse, sustainable experiences, including eco-friendly accommodations, cycling, and trekking, all aimed at fostering a deeper connection between the country’s heritage and the people who uphold it.Having a lot to offer in terms of beautiful historical landmarks, rich local cuisine, vibrant nightlife, and exuberant art and music, Turkiye expects to host an even higher number of Indian visitors by the end of 2023 as the wedding season approaches. With many Indian couples choosing to get married in the country’s scenic destinations, Turkiye is expected to host a significant number of Indian weddings this year. Istanbul, Antalya, Bodrum, and Cappadocia are amongst the most preferred cities by Indian couples to host their destination weddings. Moreover, the upcoming festive and holiday seasons combined will also add up to the number of Indian travelers visiting the country as most of them prefer taking leisure vacations around the end of the yearAligned with these initiatives, Türkiye strongly emphasizes promoting responsible practices that foster respect for historical sites, local customs, and traditions. Visitors are encouraged to be mindful of their environmental impact and actively engage in preservation efforts. Through collaborative efforts, Türkiye ensures that the country's tourism growth goes hand in hand with preserving its rich cultural and historical heritage.Preserving Türkiye's heritage requires collective efforts and responsible choices from locals and visitors alike. Türkiye, therefore, urges travelers to be conscientious while visiting such locations and support the sustainability initiatives in place, to safeguard the country’s rich historical legacy. Turkiye ranks as the fourth most popular destination for tourists worldwide after hosting 51.4 million international visitors in 2022. The country aims to surpass all the previous records by hosting a significantly higher number of Indian and international visitors in 2023.